SEO tips for 2012
With Google’s new “Panda” update, search engine optimzation has really changed recently. Here are some new tips for SEO in 2012.
Get Quality Backlinks
Google used to focus on the quantity of backlinks now they focus on the quality of backlinks. Focus on quality backlinks from regional/local website and industry focused websites if you are a small business.
Use Videos on the Website
Help create a brand among your web visitors. The 3rd largest search engine is now YOUTUBE, video marketing will help capture this large audience. Setup and Youtube and Vimeo account–Google’s recent (Panda) update makes the use of video marketing all more important.
Quality Content
- You really need a blog these days!
- Start by identifying what website tools would be helpful for someone searching for your keywords in your region (if you are small biz)… search tools? If you provide a paid service, can your website feature estimates on the website? Do you have a contact or feedback form where users can reach you?
2012 Search Engine Optimization TIPS (right from the source)
- These videos feature Matt Cutts, Head of Google’s Webspam Team
Optimize your Title, URL and Google snippet
Meta Descriptions are Back!
Meta Tag Keywords are OUT!
This seems obvious to me but if you have a website, provide some tools for mobile users and for sharing on social networks. 78% of business people use their mobile devices to check email and browse the Internet while at work. 93% of adults in the USA are Facebook users too.