Whether you are selling hops to your local brewmaster down the street or setting up a website to sell your hops online to homebrewers, you will want to know what do with your hops once they are done growing right?
This webinar is dedicated to answering your questions about how to setup a small scale commercial hopyard and how to use earth-friendly growing practices while still providing a profitable yield.
To Join a Webinar
Tickets are required to participate in the Hops Webinars.
–>BUY WEBINAR TICKETS
After you have purchased tickets, find your webinar below by date/time, click on “Attend this webinar” and enter the webinar password (emailed to you when you purchased tickets).
Enterprise SEO is all the buzz right now with the Panda update aka Google’s changes to its search algorithms. Here are an interesting article forwarded to me by a client and presentation which capture Enterprise SEO in all its buzzyness.
It is not uncommon for Enterprise SEO efforts to take at least six months before anyone sees the needle move…
By managing the yield of every Web-facing activity to account for its search engine net effect, the cumulative yield of your “chain” will outperform your competitors over time…
A presentation by by Tom Critchlow From the SEOmoz #mozcation in Peru 2011
MailChimp is all the rave these days. A few customers have contacted me recently about integrating their WordPress website with MailChimp and fortunately these two marry together VERY nicely thanks to a large amount of plugins which are developed for integrating WordPress and MailChimp. This review covers three MailChimp WordPress plugins which I am testing for a client.
With Google’s new “Panda” update, search engine optimzation has really changed recently. Here are some new tips for SEO in 2012.
Get Quality Backlinks
Google used to focus on the quantity of backlinks now they focus on the quality of backlinks. Focus on quality backlinks from regional/local website and industry focused websites if you are a small business.
Use Videos on the Website
Help create a brand among your web visitors. The 3rd largest search engine is now YOUTUBE, video marketing will help capture this large audience. Setup and Youtube and Vimeo account–Google’s recent (Panda) update makes the use of video marketing all more important.
Quality Content
You really need a blog these days!
Start by identifying what website tools would be helpful for someone searching for your keywords in your region (if you are small biz)… search tools? If you provide a paid service, can your website feature estimates on the website? Do you have a contact or feedback form where users can reach you?
2012 Search Engine Optimization TIPS (right from the source)
These videos feature Matt Cutts, Head of Google’s Webspam Team
Optimize your Title, URL and Google snippet
Meta Descriptions are Back!
Meta Tag Keywords are OUT!
This seems obvious to me but if you have a website, provide some tools for mobile users and for sharing on social networks. 78% of business people use their mobile devices to check email and browse the Internet while at work. 93% of adults in the USA are Facebook users too.
Hands down, the best event management with built in CRM is Eventbrite.com … Fortunately, there is a WordPress Plugin for Eventbrite. Also super slick is Eventbrite’s webinar tutorial for setting up an event as a webinar.
WebReserv Embedded Booking Calendar seems like a slick, it feels like it is a paid service and I would bet it is NOT free but looks well supported as a WordPress Booking plugin and maybe a good solution for paid webinar providers that integrate with WP.
As the commercial hop industry ramps up in the Midwest, more and more interested parties have been coming to me with questions about growing hops. Recently I have decided to organize a series of teleclasses to give interested parties a chance to ask their questions of me while making it worth my time and being able to provide answers remotely.
There are actually a few nice free options for producing a webinar, teleclass or teleseminar, but a lot of choices from each. I often thought that skype might be a really good option for running a scxheduled seminar – attendees just call in at a certain schedule. The Contact Call Plugin – Voice Plugin for Websites Wordpress plugin provides a free option for users to call you using call forwarding to skype.
Here are a few services and links I am considering while looking into how to provide and market teleclass seminars.
A conference or bridge line service at FreeConference.com
Being able to integrate a webinar with the functionality of WordPress’s posts would be slick. Here is a WordPress plugin which provides webinar registration.
If you’re going to make the call-in information public anyway, I’d suggest going one step further and broadcasting your call as a live Internet radio show. You can do this for free at sites including BlogTalkRadio.com and TalkShoe.com (I personally prefer TalkShoe because there are no restrictions on when you can broadcast, you can have more live callers, and you can also schedule “private” broadcasts). People can listen on their computers or call in, you can easily get a recording (which will live on in your public archives, too), and you also get a bit more exposure by using the Internet radio site as a platform.
After reading through a bunch of these Webinar, teleclass and teleseminar options, it looks like webinars are going to be the most effective for giving attendees the opportunity to truely interact and ask questions about growing hops and establishing a hopyard trellis.
As I work to design a new Youtube channel for an existing client, design plays a huge role in effectively communicating the brand identity of my client. Here are some examples of good Youtbe channel designs which inspire my work.
NikeFootball’s Channel at http://www.youtube.com/nikefootball
Gillette’s Youtube Channel at http://www.youtube.com/gillette
Harley Davidson’s Youtube Channel at http://www.youtube.com/harleydavidson
Pepsi’s Youtube Channel at http://www.youtube.com/user/Pepsi
Motorolla’s Youtube Channel at http://www.youtube.com/motorola
4oD’s Youtube Channel at http://www.youtube.com/4OD
As an added bonus, Webdistortion.com has a free Youtube layered photoshop template which is available for download here: http://www.webdistortion.com/wp-content/uploads/2010/08/youtube.zip and here are directions on how to setup a custom Youtube channel design at http://www.strangecorp.com/news/knowledge-bank/you-tube/youtube-channel-design/